Updated: Jan 13
4 Secret Kickstarters
Get ahead of the competition and make your transition. You know the change I'm talking about. The shift that'll get your business on the recession-proof side. The evolution that'll get your customers ordering more conveniently through the internet.
My parents didn't have too much trust in their furniture business's online transitions until the pandemic lockdown struck. Lockdown was a homely reality check, and I offered them my copywriting skills for free (cuz I love them).
After a few sales, my folks were skeptical still… Until I sold a couch that was in its box for years! The $650 couch was all profit at this point. I wrote an ad, posted it on Offer-Up, and sold it to a small family. After my father held $650 cash in his hands - - he was ok; this works.
I looked at my father, nodded, and said, this is just one platform I posted it on - - imagine if I posted this couch on two more medias.
During the beginning of the pandemic shutdowns, it seemed like a recession had already hit. I mean, how can a physical business operate if the state required stores to close?
I'll tell you how physical stores survive during heinous times; online! If your store still stands in its physical form today, then making a profile for your store is not a bad idea. An online store is extra traffic beaming their eyes on what you're selling. You may be a big hit on the web, and you may not even know it until you try.
1. Adapting To Technological Change
Adapting to technological change keeps business owners frozen when the need for income strikes. A lot of quarreling thoughts may get you to think, "I'm not tech-savvy" or "This doesn't work." If you don't believe as of right now, it's time to ingest your atmosphere and realize all of the companies going digital.
If you're ready to transition your company from physical to online, create a website. You don't know or have the time to create a website? Hire someone to make your website through Fiverr. These days, it's affordable, creating a website. About a decade back in time, it was expensive creating a website.
It seems almost everyone knows how to create a website these days and for cheap. After you've completed your website, your next step is to create an Offer-Up account and a Craigslist account. Offer-Up and Craigslist are local listing platforms.
Next, prepare to answer any questions and inquiries on Offer-up and Craigslist. You could genuinely make same-day sales and deliveries with Offer-Up and Craigslist. If you decide not to build a website, you can get by with Offer-Up and Craigslist if you need the money.
Key takeaways: Build a website, Offer-Up, and Craigslist account. Don't know how to build a website? Hire someone on Fiverr. Post your items for sale and stay on top of responding to your interested prospects.
2. Digital and Social Media Marketing Services
Once you've created your website, you might as well make your social media profiles. Social media marketing is hot this time and age! Marketing, in my opinion, is the most overlooked skill, in my opinion. What's your purpose for creating a social media account?
To get more sales, right? Well, social media marketing is a little different. I learned social media marketing skills from Wealthy Affiliate. Blog on your website and share it on social media to get some extra traffic on your website. Is that all there is to social media marketing? No way!
There's a great book called How Win Friends and Influence People. Invest in this book and learn how to build relationships online. One secret you have to discover is building relationships and learning how to provide value in advance. You'd be surprised; one day you're making friends, and the next day your friends are asking for your product/service. Four social media platforms I highly encourage you to investigate are:
These four distinguished social media platforms will take your business to the next level. If I had to choose only two of the platforms, I'd select LinkedIn and Pinterest. LinkedIn is a business social media platform. Pinterest is underrated! Some of the highest traffic generations come from Pinterest. Pinterest is the #3 most highly used social media platform in the U.S. Don't sleep on Pinterest.
Key takeaways: Digital and social media marketing services should go combined with your website. Social media marketing through sharing blogs can help add more traffic to your website. More online visitors to your website equals more probabilities of landing a client. If I had to choose two social media platforms, it would be LinkedIn and Pinterest.
3. Local Web Traffic + Worldwide Traffic
Have you used google maps to guide you to your nearest car wash or food spot? That's local traffic through Google My Business. Customarily, your business should have a website on Google My Business listing most of the time. I know you've been on this occasion where you're Googling your next take out meal.
You see the Google reviews, and then you click on the website to double-check the menu. And just like that, you decide to get some takeout. You choose a spot with better reviews and a website to go with it.
Local web traffic is simple! Type in Google My Business on the address bar, and you'll be taken to the website that'll get you all set. From there on, your business will be listed locally in your town, so online browsers can spot you. Local web traffic is easy. Local traffic only needs your listing from Google, and you're good to go.
Worldwide traffic is what you can generate through blog posts and podcasts. A Website is what you need to create worldwide traffic. Blog posts use SEO keywords to generate traffic around the world. SEO keywords are meant to rank your website among Google's search engines. If you're surely committed, you'll land on page 1 or 2 for your industry on Google's search engine. You have to optimize your website with SEO to achieve page 1 or 2… it's a must!
Many of Google's page 1 and 2 ranked websites can bring hundreds of thousands of viewers per month. The internet is dynamic for business.
Key takeaways: For local traffic, go to Google My Business website and register your business there. I recommend you have a website along with your Google My Business account. It's not required that you have a website to get your business listed locally on Google My Business. If you want to get worldwide traffic to your website, I suggest building a website, writing blogs or podcasts, and optimizing your website with SEO. SEO is a learnable skill, but if you don't know how to SEO, you can hire an expert.
4. Making Time!
Secret number four should not be a secret. In business, you must make time for marketing. You must make time to write blogs, post on social media, and follow up with clients. I'm sure you can agree, time is more valuable than money. Money, you can get back. Time cannot be gained back.
An hour a day of network marketing can make a world of difference. You can learn how to get more connections on LinkedIn with a short course. I learned how to network market for as little as $30!
Key takeaway: Make time for creating your Google My Business, website, and marketing. A short network marketing course can give you some scripts to send to 25 connections a day on LinkedIn in under an hour!
Make Your Online Switch Today
It's time to take action. It's time for you to make your online business transition. Don't wait and hope times will automatically get better. Take charge and give your business its online presence it deserves. So what is your first step?
Create an Offer-Up account and post your items for sale. If you want to step up the process a bit, create your Google My Business account and a website. Once you get these two squared away - - you're on your path to online success. Best of luck! -Josh