You undoubtedly get better traffic posting content on your website and promoting it with social media. You have to combine social media and content marketing. What are you going to share on social media? Funny and cute cat videos? Those are nice, but you need relevance when posting content on social media.
Your options when campaigning your social media and content marketing:
YouTube videos: YouTube videos are currently one of the best ways to gain trust with your content. Your prospects get to see you and know more about you with videos.
Blog posts: Blog posts are still a popular way to gain trust and share helpful and inspirational information.
Podcasts: Podcasts are very popular in 2021. People are busier than ever, and podcasts are compatible with driving, listening, and both hands on the wheel. Do you ever listen to podcasts while driving? I do! Podcasts are a great way to absorb information hands-free. You can do it on the way to work or during work. Podcasts have been tending as of 2020 and 2021.
Guest posts: Guest posts are for advanced content creators. You can do guest posts with YouTube videos, podcasts, and blog posts. When you coact a guest post, you are sharing traffic with your guest. Let's say I do a guest post with an SEO expert -- I get the opportunity to capture some of his viewers, and the SEO expert gets the chance to keep some of my copywriting viewers. Guest posts are powerful!
Is Content Marketing Dead?
Content marketing promotes your articles and blog posts. You are wondering, is content marketing dead?
Content marketing is not dead. I (and probably yourself) don't trust websites that don't have any content. The same goes for your prospects! Your prospects won't trust your website if it lacks content.
Content marketing is far from being dead. As far as we're concerned, content is king. How else do you expect to get visitors to your website?
I watch Aljazeera world news for the content they post multiple times every day. If your favorite YouTube channels had zero content, there would be nothing to look forward to.
Content is blogs, podcasts, videos, and more. The internet is nothing without content.
The internet long ago was a government research tool. Fast forward to today, and the internet is for everyone.
Content is not dead, and it's requested more than ever.
Key takeaways: No, content marketing is not dead! Content builds trust and, in some cases, entertainment. The best online stores are loaded with strategic content.
Free Content Marketing Tools - LinkedIn Content Marketing
LinkedIn is in a league of its own with free content marketing tools. Are you familiar with content sharing through social media? You are limited to posting a headline, photo, and short description with a link to your website.
When you content market on LinkedIn, it's similar to owning a website. You can post long articles with photos on LinkedIn.
The best part is that Google views LinkedIn as an authority site. Your articles can get exalted to the top of Google search since...
You produce content on LinkedIn's platform!
But look -- Let's take a closer look at LinkedIn's hashtag feature. The hashtag feature does the same thing as it does on Twitter. It attracts people who are related to your industry. It gets better. With LinkedIn, everyone with a profile is ready for business. Twitter is good for business, but LinkedIn is more interactive and down to business.
On Twitter, you could do dozens of hashtags and have no one respond to it. On the other hand, with LinkedIn, you will get more people commenting and engaging with your hashtags.
Key takeaways: If you don't have the luxury of owning a website, you could use LinkedIn to post your content. Your content can get noticed since LinkedIn is the website hosting your content posts. Add three niche-related hashtags to your content posts.
Content Marketing Quotes - 7 Quotes That Change Your Outlook
Don't take my word for the effectiveness of content marketing. Consider content marketing quotes from successful entrepreneurs worldwide.
My top 7 marketing quotes for inspiration
1. "What helps people helps business." - Leo Burnett
First and foremost, Leo is one of the greatest copywriters of all time. As we can see here, Leo is stating something that still applies today. When people go to your website, they go for their reasons and not yours. What helps people? Content! So have plenty of useful content for your audience.
2. "Content builds relationships. Relationships are built on trust. Trust drives revenue." - Andrew Davis
As you can see, this quote and quote #1 both have in common helping people. Helping people with useful content builds trust. No content equates to no trust. Create helpful content and gather confidence.
3. "Traditional marketing and advertising is telling the world you are a rock star. Content marketing is showing the world that you are one." - Robert Rose
I couldn't agree more with Robert. Think about it… You can tell the world how great you are. With content creation, you can demonstrate what you are all about. One's speaking, and the other is showing. Create quality content and show what you are capable of.
4. "Our job is not to create content . Our job is to change the world of the people who consume it." - Andrew Fryrear
Your goal should be to help your traffic get something out of your content. What are you composing that will help your reader get to the next level? In this post, I hope you understand the importance of content.
5. "Your impact is measured not by what you do, but by what happens to other people when you do it." - John Jantsch
This quote is relevant to content marketing. The other day I was reading marketing guru Neil Patel's blog. He said to make your conclusions count. People scroll to the ending before they decide to read the entire post. As soon as this enlightened me — It changed my blogging strategy for the better.
6. "Great content is the best sales tool in the world." - Marcus Sheridan
Content builds trust, and trust makes sales. I only buy from famous websites. What do all famed websites have in common? Content! Lots of content.
7. "If you're not putting out relevant content in relevant places - You don't exist." - Gary Vaynerchuk
Gary is not trying to be rude with this quote. The quote is reality. How will people find your business online without any content? You need content to help people get something out of their time investment. Plus, content can help brand recognition stick. Who do you think is going to do better, someone selling goods only?... Or someone with dozens of videos and blogs informing you why you need their goods. Content wins.
Key takeaway(s): The best quote related to this post is Gary Vaynerchuk's. The quote gives you the bottom line that content marketing is not dead. And that you need content to exist on the internet.
Social media and content marketing go hand in hand. Content marketing is not dead. And you can post your content on LinkedIn if you don't own a website.
Lastly, I gave you some notable content marketing quotes for motivation.
Right now, I'm inviting you to post your favorite business motivation quote. It doesn't have to be freelance-related! Your quotes can be anything as long as they're business inspiring.
What is your favorite motivational quote?