Supply Content With Clarity
A distinguished copywriter doesn't produce confusion. A good-natured copywriter uses SEO copywriting tools to get the most out of his/her efforts. A genial copywriter creates content that reaches hundreds of thousands of people for his/herself and their clients. If this sounds like you, I have confidence you'll make it to the top.
Without further delay, I think you should get in on the SEO copywriting tools bandwagon. SEO copywriting goes meant for the web. If you are writing for direct mail strictly, SEO copywriting is not necessary. But if you are a web copywriter, SEO copywriting is everything.
The internet comes packed with millions of websites related to your niche! You want to make sure that you separate yourself from the average internet writer. You don't want to get bunched up with the average joes online.
That's where SEO comes in and gets people reading your every word of zesty copy.
Here's a quick checklist of SEO copywriting tools that will spruce up your writing and attract (lure) thousands of people… if you do it right —
SEO keyword research tool(s): SEO keyword tools can cost a hefty fee but rightfully so. When you invest in SEO tools, you are investing in traffic for your website. What I use for my SEO needs are Ahrefs and SEMRush. Don't get discouraged by SEO tools and their price tag. You can look into cheaper SEO tools like Jaaxy and get great results.
Google search suggestions: If you candidly can't afford an SEO research tool, then you can search your industry and scroll to the bottom of your Google search results, and use the keywords for your content production.
That's it!? Yes, that's it. In reality, all you need is an SEO keyword research tool to launch your SEO copywriting business. Now I leave the decision up to you. Will you invest in an SEO keyword finder?
Key takeaways: Your SEO copywriting tool should be as straightforward as a keyword research tool.
How To Write SEO Copy
You write SEO copy by having an SEO Copywriting template. Right now, I'm going to show you how to write SEO copy. If my pop-up subscription ad has bugged you, then you should look into it. When you subscribe to my newsletter, you'll get a free template. The template is a simple outline that shows you how to organize your copy in AIDA format.
With SEO copy, you should have a formula template ready to deploy. So you can organize your copy like this —
Attention: Use your keyword research tool and decide your SEO-rich headline. Next, write attention-grabbing sentences that'll keep your viewers reading.
Interest: Use your keyword research tool and figures out this portion's SEO-rich sub-headline. Tell stories that will engage your readers and put them in your shoes. Interest can go summed up as storytelling.
Desire: Use your keyword research tool and figure out this portion's SEO-rich sub-headline. You've brought your prospects this far, and now it's time for you to give them the benefits of your product/service. Desire is promptly detailing the advantages of your product/service.
Action: The action part of your SEO copywriting formula doesn't need a sub-headline, but it's up to you. For your action formula portion, you tell your reader to take action.
It's as simple as that, folks! Let me make it easier for you — Do you know how to write blogs and articles? Use the layouts for blog content, replace all the sub-headlines with SEO keywords, and write your articles with copywriting.
I remember the first time I heard about SEO copywriting, I thought to myself, "This must be arduously hard!" Then I came to realize that SEO copywriting is nothing more than blogging with SEO keywords and copywriting.
So the next time you ponder how to write SEO copy — Snap your fingers and say "AHA!" SEO is no more than blog content with SEO keywords and copywriting.
Key takeaways: Use the AIDA formula to formulate your SEO copy's layout. Next, make sure all of your headlines and sub-headlines are SEO-rich keywords. Lastly, ensure that your every sentence is copywriting.
What Does SEO Do For a Business?
SEO does for a business what lighter fluid does to charcoal. SEO makes your business potential ignitable. SEO increases your marketing precision by finding a niche-related demand. By niche-related demand I refer to content.
Thousands of people are looking to go educated on your niche, and SEO companies store those Google search stats. Do you see the sub-heading that says, "What does SEO do for a business?" That was a keyword provided by an SEO keyword search tool. The sub-headline has a demand for information.
Let's say you sell a soy protein powder! You then use an SEO keyword search tool to find relevant keyword phrases. Then you go and create content regarding those soy protein keywords. People who search facts about soy protein will find your website with that keyword-focused content you created.
What does SEO do for a business? 4 SEO business benefits --
Hundreds of website leads: I'm not trying to stretch the facts, but once you get the hang of SEO, you'll realize that it helps. Picture yourself playing darts, and now picture yourself playing darts blindfolded. Using SEO is playing darts without the blindfold! An SEO keyword tool tracks thousands of words that you must include in your content. Those SEO keywords are targeted and guaranteed to get people to your website. As opposed to non SEO keywords, all you can do is hope that people find your content online. A website with hundreds of SEO-charged pieces of content can bring you thousands of viewers. And you get the opportunity to capture those viewers and turn them into hundreds of leads… or more!
Work with people who need your business: It's true! SEO keywords help people who need your business find you. Let's say you type into your keyword research tool, "Copywriter for hire," and then get results regarding the keyword. You then create content regarding that keyword, and now people who need your business will find you! SEO is momentum for your business. You work on your precision with SEO.
Power to become scalable: Let's say you created 500 blog posts or videos. Now, you're hoping and praying that you'll go found with the keywords you made up. Guess what? You wasted much time! But let's switch your instances and say that you created 500 pieces of content with SEO. You should, without a doubt, be pulling in 50,000 or more viewers, and that's a minimum estimate. If you get very good at SEO, you could pull up to 100,000+ viewers. So the obvious, most scalable option for you is to implement SEO in all the content you produce.
Produce content with clarity: Look at the sub-headlines in this post and notice that they are all SEO keywords. What this means is that all my keywords have a benefit to them in terms of traffic value. Take a second look at this blog post snd its sub-headlines. Rapidly notice that the keywords all relevant to each other. Your SEO-rich sub-headlines have to make sense. Your sub-headlines can't say "What does SEO do for a business," and your next sub-headline saying "SEO for engineer blog." Do you see? Mismatching keywords will sidetrack and confuse your audience. Luckily for you, (and I) keyword research tools generate relevant search results, so you don't send your audience off more confused than ever. Long story short, SEO helps the clarity of your content.
Key takeaways: SEO gathers hundreds of leads when you work hard. SEO helps direct people who need your business right on over to your website. SEO grants more scalability to your website. Plus, SEO makes your content organized, relevant, and as crisp as spring water to digest.
You probably thought that SEO copywriting was going to be some tech-ie skills with impossibilities. But now, you are aware that SEO is not arduous. All you need to know is how to search for niche-related keywords and produce useful content.
Writing SEO copy is as straightforward as writing content for a blog. The only difference is that you should utilize SEO-rich keywords and write copy instead of average writing.
If you haven't gotten the hang of using formulas, use them now. AIDA is the shortest, easiest, and effective formula out there. Experts prove AIDA to work. Fun fact, every copywriting book or course will tell you to use AIDA.
Saving the best for last is the benefit(s) of SEO for business. Cold hard facts, SEO helps your content get noticed, so you don't waste time and effort. Without SEO, businesses will be guessing and hoping that their content will go noticed. Luckily SEO companies do all the labor for you and gather the words that bring thousands of prospects to your business.
I get the feeling that you now have a clear understanding of what SEO and SEO copywriting are all about. What SEO tools do you currently use? What SEO tools are you interested in investing in? Comment below, and I can give you suggestions on what SEO tools works and which ones don't.