How To Become A Branded Authority In Your Niche
Social media has changed the rules for marketing. But let's be upfront, who said there were rules in business, to begin with? Do you still have to be moral and ethical? Of course! What I'm saying is social media has bent the structure of growth with a burst. So, how has social media changed business?
There are several hacks out there to make your traffic growth exponential. I won't share all of these tricks, but here is one vital tip to show you how powerful social media can be.
Let's say you have at least 100 blog posts or whatever content you focus on. Now let's say you contact at least 50 successful experts in your industry through social media. You then proceed to propose collaborative content to these 50 experts. Let's say you land 1 yes from the 50 experts you contacted.
You are now facing 10,000 to 50,000+ viewers migrating your website to see what you're all about…
Now that is explosive growth!
And you get this growth in a fraction of the time when you do it right. That's the power and the reason how social media has changed business. If you are among the most passionate, contacting 100 experts for collaborative content is the perfect route.
Key takeaways: Once you've maximized your blogs, reach out to 50 people close to your industry and pitch to them a collaborative content proposal. Research 50 of the best marketers close to your industry and contact them through social media.
Social Media Copywriting - Every Expert Is Doing It
Don't just take my word for it. Several of your favorite influencers online who tell stories are doing it. By "It," I mean your social media role models. Several of the influencers I follow on social media are implementing social media copywriting. How do I know? It's child's play for me to decipher content that has copywriting in it.
So what does this mean for you? You can post content and advertise your content through social media using copy. Pinterest is a place where you post fine-looking online posters. The reason I chose the word posters is for the fact pins on Pinterest are short and brief. Let's say I want to post this article you are reading right now with social media copywriting. Do you see the sub-headline "How to become a branded authority in your niche?" This is the headline that will go displayed in my Pinterest post. Of course, I will hire a designer to make that headline look pretty and professional.
Why would I pin that headline? If you haven't noticed, that headline is pure copywriting. You are not limited to using social media copywriting with Pinterest. You can use social media copywriting on Instagram. As you now know, you can post images on Instagram and write a short story underneath. What perfect time to use social media copywriting for your brief Instagram post descriptions! I've seen many successful Instagramers use social media copywriting, and so should you.
Social media copywriting is held in his regard since it helps generate more action. What do you want your social media family to do? Want more followers? Persuade them to follow you. Want more followers to go to your website? Add a link to your post so more followers land on your website. You see the rules of what action you'd like from your followers with social media copywriting is up to you.
Key takeaways: Your headline still holds its value on social media posts. Use copy for your social media posts.
Social Media Quotes For Business
If I'm not mistaken, you are the kind of person who likes to stay motivated. It's all here in this post! Well, not all the inspiration but some astute social media quotes for business.
"It's fine to have social media that connects us with old friends, but we need tools that help us discover new people as well." -Ethan Zuckerman
Think of it: You originally got on social media to connect with old friends, but it's important to realize that you have more abilities than connect with old friends. You can connect with new people who share the same passion as you. And you can collaborate and increase business growth with your new connections.
"When it comes to social media… You can either be a producer or a consumer." -Russell Brunson
Talking business terms, Russell is right! You are either a consumer on social media or a producer. What exactly are you going to produce on your social media pages? Content and lots of it.
"We get to live in a time that we get to use social media as a tool." -Gigi Hadid
I couldn't agree more! Social media is now a business tool for you to make money and business connections.
"The great thing about social media was how it gave a voice to voiceless people." -Jon Ronson
I love this quote by Jon Ronson! Once we have followers, they see us on their news feed. With followers, we have a voice. Social media gives a voice to entrepreneurs and non-entrepreneurs.
"It takes discipline not to let social media steal your time." -Alexis Ohanian
Remember when I told you that the biggest downside to social media is the distractions it can inflict? Alexis is right! If you let politics and sports distract you, social media can be bad for business. Just be about your business and log off when distractions arise.
How To Make Money With Social Media Ads
Now, the truth about how to make money with social media ads is here. First, you need to have a product or service on your website and lots of content. Does the name Gary Vaynerchuk sound familiar? Gary is arguably the greatest marketer of our time, and he urges us to produce content.
If you're not putting out relevant content in relevant places - You don't exist. -Gary Vaynerchuk
Don't be discouraged by this quote. If anything, you should be motivated! Your local competition is not likely utilizing the power of content like you will be doing. People think blogs and videos are meaningless, and that's not true. When you SEO optimize your content, your competition won't know what hit them.
You'll have your competition stalking your profiles and wondering how you generated such a huge fan base. But what's important is that you know how you got your fan base, and it's with content.
Before you run paid ads, you must have at least one or two months' worth of content. Your second option is to run direct mail ads. If you have a targeted mailing list, there's no way you can't generate at least one or two clients.
My third and final recommendation is to drive people to your website and have a subscription button. After you get a handful of subscribers, email market to them with a call to action. Let's say your email marketing subscription list is 5,000 people, and you close 10% of those subscribers…
That's 500 sales to your loyal subscribers!
Key Takeaways: Content makes your business more scalable. Blogs and videos are eloquent for your business. SEO helps find people seeking information related to your industry. Have at least a couple (2) of months' worth of content before investing in paid ads. Ensure you have a mailing list interested in your niche before you run direct mail ads. To build your email list, you'll need a subscription form on your website.
Pros and Cons Of Social Media For Business
Everybody's talking about social media for business. Social media has several beneficial factors and few low lights. I like to think of social media for business as something made for you to enjoy. Social media is not something where you are going to be a salesman with every interaction. Posting on social media is gratifying when you realize there's no pressure on what "people will think about your content."
I use social media for my business by creating informative content, posting it on my website, and posting it on social media. Afterward, I check my analytics and observe my progress.
When doing content marketing with social media, I notice several more views on my website. And that's the point of social media marketing — to leverage a platform for traffic.
Pros and Cons of Social Media For Business:
Make more money and gain clients
Become a branded authority in your niche
Trade resources with connections you make
More subscribers to your newsletter
Not a "quick sale"
Get more out of social media for business by committing not to get easily distracted by social media. Social media is good if you use it productively. But look — If you decide to binge on tweets from your favorite MLB or WWE stars, you are not using social media professionally.
Social media for business would have zero low-lights if it weren't distracting. I find that every author who teaches social media marketing advises not to make social media an entertainment tool. So what you need to do is post or reply to anything business-related and log off afterward.
At first, it was hard for me not to look at sports on social media. Once I made content sharing a habit on social media, it became easier to resist online distractions.
Use social media as a tool to get more traffic.
Avoid getting sidetracked with social media and use it for business purposes.
Add content sharing on your social media accounts daily.
By now, you have a clear understanding of what impact social media could have on your business. If you were to do the proposal strategy to 50 of the best entrepreneurs in your industry, you'd blow-up in popularity.
Social media copywriting goes used by many famous social media marketers. Social media copywriting works, and it'd be a great way to captivate your prospect's attention. The beauty of copy is that it grabs attention. Good copy creates curiosity. I left some social media quotes for inspiration to keep at it.
Renowned marketers endorse social media marketing.
Before I go, I want to ask you. Have you implemented social media marketing yet? What are your current results?