From well-applauded research on Purdue's website - - I managed to detect some overt information telling us what exactly a creative copywriter is. Copywriting for creative entrepreneurs has arrived! And that specific creative writing is the creative writer of non-fiction genre. Creative writing is a study of high regard having multiple forms of structure, such as poetry and creative fiction writing.
A creative copywriter is a creative writer who has adopted the skills of copywriting. An SEO copywriter is a copywriter who contains a copywriter's skills and the skills of a search engine optimization expert. When it comes to fusing creative writing and copywriting, always write creative non-fiction. Writing the truth is the exact way copy should be, whether creative or with SEO.
I understand copy should be honest
I say write the truth
I dream fulfillment
I try my best
I hope to be a trendsetter
I am honest with my copy
There I wrote my commitment to write honest copy in poem form. Okay I went a little overboard with the poem. But-look honest copy is the most effective and ethical copy. You'll get plenty less buyer grief with copy loaded with facts.
One of the most sought after copywriting books, How to Write a Good Advertisement by Victor O. Schwab, recommends proving your claim. What I learned from Victor's book, which stood out to me, is…
Attention, advantages, prove it, persuade to grasp advantage, ask for action…
The formula which Victor O. Schwab recommends in his famed book. Use the formula. If you're not familiar with the recipe, get comfortable with the recipe.
The prove it portion of your copy is what'll convince your audience all the more that your message is facts.
Whew! That was a bit of a rant that I went on. Okay, let's go over some commonly asked questions as to creative copywriters…
What Is a Creative Copywriter?
We know what a copywriter is. So what is a creative copywriter? First, we have to decode what a creative writer is.
According to the Purdue Owl, a creative writer has many options on being creative with writing.
Creative writing areas of study:
Fiction writing: Fiction writing is a form of creative writing. Do you have a copy of The Cat In The Hat or something of that nature? If you do, then you have a piece of creative fictional writing. I haven't read a fiction book in so long, but fiction writing exercises your visualization muscles hard! As entertaining as fiction writing is, I do not recommend it for copywriters. Telling the truth is part of the copywriting job, and there's no working around this fact.
Poetry: I've never heard of a creative copywriting poet. Wouldn't that be interesting to experiment with? Poetry is a form of creative writing. You may be wondering; is poetry "dead?" Not at all; poetry is more popular and in-demand than ever before. According to USA Today, poetry surged to a distinguished 28 million readers of poetry in 2017. Also, Hispanic poetry readers shot up in numbers from 4.9% to 9.7% from 2012-2017. Poetry is a creative writing skill that I'm considering getting better at. Poetry is only going up in demand. I believe it's a creative writing skill worth learning.
Creative non-fiction: Creative non-fiction writing has a narrative, plot, rise action, and a climax similar to fiction story plots. But, creative non-fiction tells the truth. Creative non-fiction is great for articles, blog posts, social media posts, and anything business-related. Non-fiction creative copywriting is a great place to start.
I'm sure there are several more sub-genres of creative writing that I did not mention, but adopt one of the creative writing skills and combine them with your copy. Once you have mastered a creative writing skill and combined it with copy, congratulations - - you are officially a creative copywriter. Don't wonder how you'll become a creative copywriter. Take action, discover knowledge on how to write creatively, and join the ranks of creative copywriters around the world.
Key takeaways: Creative copywriters should focus on creative non-fiction. I question if copywriting poetry is even a thing. If it works, perhaps, you can give it a try. Poetry has increased in popularity throughout the years.
Copywriter Salary - How Much Can You Make?
When researching salaries, every informational website has its sources to report that income. Salaries always differ due to so many sources reporting the data, so be patient with me.
According to Zip Recruiter, creative copywriters get paid $54,948 per year. To be straight forward, what Zip Recruiter reported being the average creative copywriter salary is accurate. As copywriters, we know the average salary is in the fifty thousand range. The top percentage of copywriters in the industry are the ones who make a comfortable six figures. Not every copywriter earns six figures like many ads portray these days.
On hourly wage, a creative copywriter can earn $26.42 per hour. If you do the math, a creative copywriter makes $1,057 a week, equalling $4,579 per month.
Key takeaways: Creative copywriter's average salary is 54,948 per year. The top ten percent earn a comfortable six figures.
Creative Copywriter Jobs - Your Job Search Just Got Easier
You can find creative copywriter jobs anywhere these days. If you are looking to work for an agency, I recommend that you investigate these platforms to land a creative copywriter job:
Indeed: Though not many know what copywriting is, employers sure do. On indeed, you could land an hourly copywriting job. Search for a copywriter job on the Indeed search box, filter results to "24 hours," and you'll find copywriting jobs that have been posted in the last 24 hours in your area. Depending on the company, they may require a Bachelors Degree. Not all employers on Indeed require a Bachelors Degree.
Zip Recruiter: Zip Recruiter is similar to Indeed with its job search engine. I think you will find the user experience and website on Zip Recruiter a bit more pleasant than Indeed.
LinkedIn Job Search: Let's be honest, by now, you're beginning to see me as a biased LinkedIn guy. You bet I am! Documenting my journey, LinkedIn is my favorite social network. LinkedIn is particular in its way. You'll love the way your profile on LinkedIn compliments your resume. Your future employer will glance at your profile with LinkedIn. You'll have the edge over your competition who doesn't have a LinkedIn profile.
Craigslist: When it comes to Craigslist, it's unnoticed. If you live in a populated city, you can land a creative copywriter job on Craigslist. During my early college years, I was able to land many jobs on Craigslist quickly. Sometimes employers leave their number on Craigslist. When you decide to call an employer on Craigslist, you'll be surprised how fast you can get an interview. If you live in a populated city, give Craigslist a try.
Career Builder: Career Builder is a good job search engine; there's plenty of creative copywriting jobs on Career Builder. There are so many job search engines these days and we only utilize a few. As copywriters, we have so many opportunities on the web.
Snag a Job: Snag a Job is another search engine similar to Zip Recruiter and Career Builder. Not much to say regarding Snag a Job. I like Snag a job a little better than Zip Recruiter. Snag a Job is not as competitive as Career Builder and Zip Recruiter, in my opinion.
Key Takeaways: You have several search engines to land your ideal creative copywriter job. I highly recommend LinkedIn and Craigslist (if you live in a busy city). Indeed would be my third place pick to search for a creative copywriter job. Some creative copywriter jobs require a Bachelor's degree, so keep that in mind.
Are You Ready To Take Your Next Step?
You should know you have a good chance of landing a creative copywriting job. As long as you have the skills necessary and a good looking resume, you should be able to get an interview.
So what are your next steps? If you haven't unlocked your creative writing potential, invest in yourself and obtain those skills.
If you are already on phase 2, and looking for a job, start applying to the job search engines I mentioned above. Make sure your resume is in tip-top shape and apply with confidence. You'll be stunned what job offer you will get. I applied for several copywriting jobs on Indeed, and I landed this political advertising job, which was great. The agency was like, "Josh, we need your copywriting skills."
The job I felt certain I wasn't going to land was the job I ended up landing. The time for action is now. If you are a creative copywriter looking to launch your career, apply to jobs on the search engines I listed above. Best of luck with your success.