"Self Progress Writing Tools"
Taking your copywriting skills to the next level is self-progress. What way to revamp your skills with practical copywriting tools. Don't settle for copywriting tools that "maybe" work. Use copywriting tools that are off-the-charts ineffectiveness! I have two tools I want to share with you today. The first tool that catapults you to your next level is The Adweek Copywriting Handbook by Joseph Sugarman. In the next section, I will explain why this should be on your bookshelf, whether new or seasoned with copywriting. If you haven't read the handbook, there's something you can learn out of it.
If all the copywriting books in the world vanished instantly, The Adweek Copywriting Handbook could get you by and have you writing marvy copy!
Copywriting tool number two is a free copywriting swipe file. There are swipe file websites that help improve your writing and copywriting acumen. Out of the various swipe file websites, use swiped.co. Swiped dot co has successful copywriting pieces written by copywriting gurus. What better way to practice how to write like your favorite copywriter?
If you're not familiar with swipe file training, I'll explain it further in this article. Fasten your seatbelt and prepare to grasp two copywriting tools to make you thrive in the copywriting business.
The Adweek Copywriting Handbook
This book is by far one of the best copywriting books I've ever read. You can be any level of experience, and this book will still help you. The Adweek Copywriting Handbook is loaded with juicy details. It gives you a formula and 30 buyer emotions!
This handbook doesn't just give you emotions. It explains them to you. It's one thing to know the buyer's emotions, and it's another thing to understand how and when to use them.
I recall writing my first few botchy ads with the formula and techniques used in this book, and it works!
When I would write ads for landscaping, I would use the fear emotion in the summer. For instance, tall, dry grass in California is flammable and a breeding ground for rodents. These are facts btw, I wasn't just fear-mongering. Plus, the city fines homes here in California when the grass is too tall and dry. The penalty for having overgrown grass can reach up to $1,000.
Letting my clients know about these facts allows them to decide "$70 to hire a landscaper or $1,000 fine to pay the city." The solution then becomes clear — Pay the $70 landscaper of course!
With that going said, you need to research your project to make connections with your prospect. One more example is that one furniture ad I created was unique since it was new and never used. So what's the benefit of new wood every time? No termite risk! I asked the client, "Why are recycled box springs a bad idea?" He replied, "Used box springs are at risk of termites and aren't worth the headache."
I was blown away by such a hidden detail that makes a world of difference! So I wrote the ad and told the risks of used box springs, and just like that, I had leads calling, text messaging, and emailing me.
Many of the techniques I told you I learned through The Adweek Copywriting Handbook. I give this book a 4.8 out of 5 stars. Joseph Sugarman (the author) is a pro at copywriting, and his advice is sage! Give The Adweek Copywriting Handbook a try if it isn't already on your bookshelf.
Key takeaways: Adweek Copywriting Handbook is good for any level of experience.
Free Copywriting Swipe File
Depend on it! A free copywriting swipe file can make you a great copywriter. A swipe file is not only good for perking up your copy but for inspiration. Let's say you are writing some copy, and you can't seem to get your pen moving… You open up a swipe file and read successful copy. In turn, you'll hatch bright copywriting ideas to get you going. Two things to get out of a swipe file —
Now I know what you're thinking, "Gimme the goods." I sure will! Go to swiped.co and use those swipe files for asserting your copy skills. Swipe files are time-tested and are proven to work. All you do is have pen and paper ready and start copying the swipe files on swiped.co, word for word. This wires your brain to grasp the concept of copy and how to structure it. Your final step of swipe file training is re-reading what you have written and read it slowly and fast. Re-read the swipe files you've copied at least five times. Remember, re-read a few times fast and a few times slowly.
I didn't make up these copywriting training methods. I discovered these secrets with AWAI's unparalleled training.
Swipe files training is authoritative in its uniqueness. Tell me one training method similar to swipe file training that's just as effective. The truth is, there isn't any training that is more niche than swipe file training.
When you are lost for words and need them now, read successful swipe files and re-gain your creativity. It's that simple and straightforward with using swipe files for inspiration.
But look— You can reap these benefits from a free copywriting swipe file —
Closer to success: If you are training and practicing to write copy written by the best, you'll eventually mimic the same creativeness, and you'll become a great copywriter.
Finish your copy faster: As a writer, it often happens when we are lost for words. Using a swipe file can help get those mental juices flowing and get you to write regal caliber headlines and copy.
Self Improvement: Whether you are new or native to copywriting, you can always improve with swipe file training. This isn't some newbies exercise! It's for gurus as well.
Close more sales with engaging web copy: Practicing swipe file writing can teach you how to format copy on web pages. Writing your web copy is one thing; designing it is another thing. By studying swipe files, you can use the swipes to influence your web design copy.
More buyer consistency: If you write infallible copy, your clients will continue to come back to you and buy more often.
Make the most money possible in your industry: Continuing to get more practice with swipe files, you can wire your mind to write copy like the gurus and earn like them as well.
Key takeaways: Swipe files are good for enhancing your skills. Swipe files are also key for inspiring you to write copy when your mind is blank for thoughts. I got the swipe file training technique from AWAI's six-figure copywriter course.
Now that you have the copywriting tools -- you are ready to kick into a higher gear. If my entire copywriting library burned down and I had The Adweek Copywriting Handbook, I'd be confident in my resources.
And if I didn't have an incredible mentor, I could rely on swipe file exercises to increase my copywriting savviness.
You, too, can become great at writing words that sell by practicing swipe file training and reading The Adweek Copywriting Handbook.
What copywriting book is an indispensable tool for you? If you could choose 1 copywriting book, which would it be?